Wednesday, 23 October 2013

Spending your donations wisely

I've written about 38 Degrees before; lazy, ill-informed "clickivism" in my view, but they seem to bring in the donations. And speaking of which:
Where do donations go? 
38 Degrees keeps costs low by maintaining a small staff so the majority of donations can fund campaigns. We rely on donations from individuals to help pay for the technology, the research, the equipment and the small office we need to organise campaigns.
 So this seems rather odd:

So out of the £1,401,175 donated, £353,389 is staff costs! That's more than 25% and they've more than doubled since the previous year. And look at the average salary! There's clearly good money in activism.

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