Monday, 18 February 2013

Fizzy drinks and fruit juice

Hot on the heels of this, we now have:
Fizzy drinks should be heavily taxed and junk food adverts banished until after the watershed, doctors have said, in a call for action over obesity.
 Eh? I thought that half of the population was starving and relied on food banks. Silly me.
Its [The Academy of Medical Royal Colleges] recommendations include:
  • A ban on advertising foods high in saturated fat, sugar and salt before 9pm
  • Further taxes on sugary drinks to increase prices by at least 20%
  • A reduction in fast food outlets near schools and leisure centres
  • A £100m budget for interventions such as weight-loss surgery
  • No junk food or vending machines in hospitals, where all food must meet the same nutritional standards as in schools
  • Food labels to include calorie information for children
My bold. Perversely, pure fruit juice with all the nice vitamins and natural sugars that go with it, attracts VAT at 20%, just the same as fizzy drinks full of corn syrup. Now despite extensive lobbying by Innocent, ASDA, and the British Soft Drinks Association to get the rate of VAT reduced, nothing ever came of it. Of course it would never occur to politicians that making a good thing cheaper would benefit more people than making a bad thing more expensive.

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