This is interesting:
I am requesting money for the camera which can be bought and imported from the US for £310 - (the UK price is £500). The £16.99 strap will attach to any bike helmet and by purchasing 2 MicroSD cards, there will be an opportunity to continue recording if one memory card is full.That's clear then; by importing the equipment from the US to get it at a significant discount, they're evading customs duty and import VAT. Completely illegal. Just wait for the usual excuses to come out - "corporations/banks/banksters are doing worse", "the protest is important enough to justify it", and so on. Fucking tax dodging hypocrites.