Unfortunately, a serious and sensible debate between staff, unions, and Sainsbury's themselves could really do without being undermined by this:
Bring your drums, pans, whistles, alarms, horns, speakers, and other noise making devices. The big corporate target will be revealed and we'll be paying them an intimate visit in this launch party.
And the inevitable pitching of tents and super-gluing themselves to the windows...
On a final note, the Pay Up website mentions this little stat:
The seven years part seems a bit selective, I wonder why that number?
2011 Underlying profit before tax - £665M
2004 Underlying profit before tax - £675M